Your focuspoints for 2021

Your focuspoints for 2021

An OKR and KPI for you.

You know the drill, you have to go to the supermarket, but you don't feel like it because you are busy with school, even though you know very well that shopping might be more important at the moment. The question then arises: is this a goal or some sort of result from laziness? In this article we will look at your OKRs and KPIs.


To begin with, what is OKR and what does it resemble? A great way to understand the difference between people's OKRs (Objectives and Key Results) and daily work is to think about the goals you have in your personal life. Maybe you want to save money for a trip, more time to do fun things with friends or work out. I bet disposing a trash bag isn't one of your goals, but you should do it anyway. And if your trips to the grocery store take so long that it jeopardizes your personal goals, you need to change the way you do them.

If you commit to do something without giving yourself a "reward", it will never give the satisfaction of winning a bet or a big bonus at work, for example. How do you ensure that small changes have major consequences for your life? You can think of it as a table, a line that goes fairly horizontally without major differences. You want this line to go up and therefore have a "Change in performance" in your life, this is the OKR mentality. An OKR is actually a look back at the present, what do I do now and how do I do it. Until now we have mainly talked about yourself, but how does this work in business?

The 4 disciplines of Execution

The book The 4 disciplines of Execution contains a good example:

"If every other area of ​​our operation remained at the current level of performance, what is the area where change would have the greatest impact?"

To identify good OKRs for a business, you need to evaluate different aspects of the business and identify those that are most affected by a change in performance, while keeping other elements stable. So: see which elements you can improve without having a negative impact on turnover or costs.

Actually, you should see it this way: the company's strategy is a travel brochure, where do we want to go? Second, you can determine the OKRs, see that as a TomTom navigation, are we on the right track?


Finally come the KPIs, how am I actually doing, can I still drive or am I ready for a rest. The strategy here is an insight into the process towards a goal

The differences in OKR and KPI

OKR: How a company gets to the goal. An OKR is not there to determine the destination and it does not help with a strategy. This is sometimes still confused. A company's OKRs are actually like looking back at the road they took.

KPI: The personal KPIs tell you how things are actually going. KPIs are often used in business because you can easily see where the person's personal goals and expectations lie. So you can also see it as your health within the company. For example, a KPI can also be a goal. For a sales employee this could be: kk wants to sell 10 cars next week! This of course differs per profession. It is always good to reflect on your KPIs, it does not always have to be feasible, companies also love it when you challenge yourself.


In the coming year, many companies will take steps (or invest even more) to improve confidence in digital marketing for specific business goals. This means that more and better evaluations of (digital) marketing efforts will take place. Moreover, digital marketing is increasingly seen as a mature "business driver". In fact, getting results in terms of the structure and focus needed hasn't changed much over the past 30 years. Are you the next "business driver" "after your studies?


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